Co-Creation Of Value In Business-To-Business Services
نویسندگان
چکیده
منابع مشابه
Value Creation in E-business
We explore the theoretical foundations of value creation in e-business by examining how 59 American and European e-businesses that have recently become publicly traded corporations create value. We observe that in e-business new value can be created by the ways in which transactions are enabled. Grounded in the rich data obtained from case study analyses and in the received theory in entreprene...
متن کاملValue co-creation within buyer-seller relationships in knowledge-intensive business services
Purpose of the paper and literature addressed: Collaborative processes play an important role in the business marketing literature, as close interaction between buyers and sellers is a key to understanding inter-organizational exchanges. The recently emerged Service-Dominant logic also emphasises the importance of interaction and relationships in all exchange. Compared with the IMP discourse, t...
متن کاملCo-Creation in Business Service Lifecycle Management
Co-creation between customers and providers has recently gained more attention by business service providers as a promising endeavour. The different perspectives of co-creation innovation, sourcing and marketing are well deployed. From a provider’s point of view, the question of how to manage business services with respect to co-creation is vitally important. However, service engineering and se...
متن کاملValue Creation in Markets: A Critical Area of Focus for Business-to-Business Markets
The business market has been undergoing a paradigmatic change. The rise of the Internet, market fragmentation, and increasing global competition is changing the “value” that business marketers provide. This paradigmatic transformation requires changes in the way companies are organized to create and deliver value to their customers. Business marketers have to continuously increase their contrib...
متن کاملSustainable Business: Opportunity and Value Creation
Sustainable Business: Opportunity and Value Creation Andrea L. Larson Assistant Professor of Business Administration Darden Graduate School of Business Administration University of Virginia P.O. Box 6550 Charlottesville, Virginia 22906-6550 (804) 924-3221 (804) 243-7677 fax [email protected] Elizabeth Olmsted Teisberg Associate Professor of Business Administration Darden Graduate...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Business & Economics Research Journal (IBER)
سال: 2014
ISSN: 2157-9393,1535-0754
DOI: 10.19030/iber.v13i6.8936